How to optimize direct mail marketing response.


Establish a consistent mailing schedule to create a steady flow of leads.

If a company isn’t using direct mail as a weapon in their arsenal of marketing tactics, why should they expect a response?

There is a simple relationship between running an ongoing direct mail campaign and lead generation. Many companies are oblivious to this relationship, and continue to do business without using direct mail as one of their main marketing methods.

When it comes to direct mail, if you mail every day, you are likely to get responses every day. Similarly, if mail every month, you will likely get leads every month.

By running direct mail campaigns each day – or even each week – you’ll be better positioned to generate a stream of manageable leads. This helps avoid tons of leads one week, none the next. Our direct mail marketing professionals can help you plan and execute an optimal mailing schedule to achieve your lead generation goals.

Then, instead of incoming leads feeling like a rollercoaster – with production departments in a panicked frenzy – it will feel more like a merry-go-round.

Regular, ongoing mailing is the key to direct mail success. Whether it’s every day, every week, or at the very least every month, consistent direct mail will generate the leads your company needs to grow your business.

Contact us online for more information about optimized mailing schedules. Or call 888.799.3959.