Data Management Tools


Make your mailings smarter by taking a closer look with Response Plus™.

Years ago, a business person’s goal was to deliver a sales pitch to as many people as possible. Today, the goal is to give your sales pitch to the right people.

At Premier Advantage Marketing, we have developed a proprietary tool called Response Plus to help you get as close to your perfect prospect as possible.

Using informatics and response modeling, we predict how future customers will respond, based on current customer and prospect behavior. This information will help you tailor your message to make it as appealing as possible to your highly sought prospects.

For maximum results, we work closely with you at the beginning to determine the important factors to consider:

  1. Business Objective
  2. Schedule
  3. Implementation
  4. Consideration
  5. Policies and Procedures

Once these factors are set, we apply them to your data sets. Then the metrics tease out the pertinent information necessary to gain valuable targeting knowledge. Response Plus can be used in tandem with all our planning and mail campaign services.

We’ll be happy to show you specifically what Response Plus can do for your mailings. To find out more, call 888.799.3959 or contact us online.