Data Cleansing


If data's gotta' be clean, it's gotta' be Premier Advantage Marketing.

Nothing makes our clients happier than hearing they saved money and increased response after we cleaned their data.

Dirty data is a common problem that many direct mail marketers don’t even realize they have. For example, a client supplied us with an in-house mailing list.  After we applied data cleansing and duplicate removal tools, the list ended up being about 50% smaller.

The client then had the luxury to choose between two options: either retain the saved money (and mail more efficiently to remaining targets), or use the surplus to expand their database with an additional (clean) mailing list.

The business world is also subject to rapid change that results in dirty data. Dun & Bradstreet reports that in the next hour, 58 businesses will move, 11 companies will change their names and 41 new businesses will open. To keep up with your business clients, you need clean data. Premier Advantage Marketing is on it.

Data Services

There’s average data. There’s good data. Then there’s appended data, made stronger with our powerful appends services. We can improve your mailing lists by indexing your current data and criteria against several overlays:

  • Census Level Appends
  • Demographic Appends
  • Geographic Appends
  • Phone Append
  • Do Not Call (DNC)
  • National Change of Address (NCOA)
  • Email Append
  • Vehicle Identification Number (VIN)
  • CASS (Address Standardization)
  • Bankruptcy
  • Deceased Suppression

Free Data Checkup!

Contact us today for a free consultation about your current mailing list and/or data cleansing methods. We’ll be happy to review your data and make recommendations.

Contact us online, or give us a call at 888.799.3959.