Direct Mail Data Management
With excellent Direct Mail Data Management, your direct mail marketing won’t end up like the proverbial tree in the forest.
If a direct mail package falls in a mailbox and no one is around who’s interested, is it successful? Of course, the answer is no. That’s why your mail campaign needs the professional direct mail data management services of an experienced company like Premier Advantage Marketing.
It’s amazing how many direct mail marketers slight their data management efforts. Even if you create the most attractive mailing package and choose a great offer, a mailing will fall flat if it’s not sent to the right people.
At Premier Advantage Marketing, we focus on savvy and effective direct mail data management. We know it’s the single most predictive factor in the success of a direct mail marketing program.
Are you’re looking to acquire new business? Grow existing relationships? Re-engage previous customers? Our access to multiple data list types and long-standing relationships with list providers will help you achieve these goals.
We can even apply cutting-edge modeling technology to direct mail lists, to make your contact strategy even more effective.
And we don’t just stop at top-performing mailing lists. Our data management experts apply the most sophisticated, detailed analytics to tell us how your direct mail marketing campaign performed. That gives you powerful information you can use on future mailings.
Here are just some of the data management services we provide our clients:
- Privacy Services
- NCOA Link (National Change of Address)
- CASS, DPV and LACS (United State Postal System address verification tools)
- Deceased Suppression
- Prison Suppression
- Bankruptcy Suppression
- Telephone Append and Verify
- Cell Phone Append and Verify
- DMA/MPS (Do Not Mail Suppression)
- Name and Gender Parsing
- List Conversion
- Merge Purge