Lenders are Sending More Direct Mail Marketing as Home Prices are on the Rise for the Biggest Jump Since 2008

Lenders have found that direct mail marketing done well increases their leads by as much as 70% in some instances. Home equity percentages rose in the first quarter to $6.7 trillion, the highest level since the bubble burst in 2008.

Borrowers being able to refinance their loans, along with borrowers bringing cash to the table, helped increase the numbers. According to an analyst at Bloomberg of Federal Reserve data, the 7.3% gain could possibly be the biggest jump in more than 60 years.

Direct mail marketing is one trusted medium that consumers can trust. Opening a letter from the mailbox has not stolen the identity of anyone, nor hacked any bank accounts. The analyst at Bloomberg predicts that the U.S. economy will more than likely grow at a 2.2% pace in 2012 and this has lenders, banks, and credit unions ready to act.

Increasingly consumers are becoming more aware of their choices in refinancing and the Echo Boomers, otherwise known as Gen Y, are looking at buying their first house. The power of direct mail marketing gets the information into the hands of the prospects that need it. They see the news. They have questions. They call the company that they think can help them most. Consumers are looking for a trusted advisor and through direct mail marketing; the mortgage companies are accomplishing just that.