Direct Mail Marketing News


The latest news from the world of direct mail marketing.

New technologies and practices have an important impact on advertising, communications and direct mail marketing. Stop by this page frequently to keep up with the latest trends and case studies.

Lenders are Sending More Direct Mail Marketing as Home Prices are on the Rise for the Biggest Jump Since 2008

Lenders have found that direct mail marketing done well increases their leads by as much as 70% in some instances. Home equity percentages rose in the first quarter to $6.7 trillion, the highest level since the bubble burst in 2008.

Credit Unions Hit All Time High for Loan Originations

Credit Unions are for the first time ever, originating more than 8% of the U.S. mortgages in any given three-month period, according to an analyst at Callahan & Associates. Previously the highest share credit unions earned was slightly more than 5%.

HARP Direct Mail Marketing has got Loan Originators Phones Ringing Off the Hook

Premier Advantage Marketing has seen some impressive response rates, but the HARP program has loan originators phones ringing off the hook.

Reverse Mortgage direct mail marketing makes sense for lead generation

Today’s seniors have to get creative when it comes to funding their + -retirement. One such way those cash-strapped seniors are solving that equation is to take out a reverse mortgage, using their home’s equity.

FOMC Determines the Fate of Long-term Interest Rates

In a press release by the Federal Reserve about the Federal Open Market Committee (FOMC) they released further information about the status of long-term interest rates.

Mass Refinance Plan For Non-Conventional Mortgages Proposal in Congress

There are several programs being considered as the Obama administration rolls out what was mentioned in the State of the Union address as another recovery program.

HAMP Deadline Extended to Help More Homeowners

As promised in the State of the Union address, the Obama administration announced on Friday it would significantly broaden the pool of persons eligible for mortgage modifications to owners of rental properties and homeowners with medical, credit card bills, and second mortgages.

Recovery Slow and Fed Likely to Hold Interest Rates Low in Response Through 2014

The Federal Reserve said Wednesday that unemployment is projected to remain high over the next three years. This is a year longer than previously expected. Policymakers project that the unemployment rate will remain at 8.5 percent for much of this year and only fall to between 6.7 and 7.6 percent by the end of 2014.

Changes at the Post Office Affect Direct Mail

Effective this week, businesses mailing First–Class Mail automation, presort letters using “2nd Ounce Free” pricing can mail letters weighing up to 2 ounces at the 1-ounce postage rate.

New HARP Guidelines Released

The newly expanded guidelines for the Home Affordable Refinance Program have been released by the Federal National Mortgage Association and the Federal Home Loan Mortgage Corp. The program becomes effective on loans with application dates on or after Dec. 1.