Hosting a dinner seminar is a great way to interact with new prospects in a low pressure setting. PAM provides a turnkey marketing program designed to get you in front of qualified individuals. Our program includes the mailing list, the mailer, and an RSVP service which will take reservations and make confirmation calls prior to your event to ensure the highest possible attendance. We handle everything and you simply need to show up to the event and promote your services.
Planning a Dinner Event in Three Steps
One: You pick a location and dates to hold the seminar. Free standing restaurants are the best option. We recommend that you offer several dates for people to attend while Tuesday and Thursday evenings are regarded as the best dates to hold a dinner event.
Two: We will identify your prospect list. PAM will run a count within a 10-mile radius of the restaurant with criteria that pinpoints your qualified buyers. Once we have the count, we will know how many people we can mail to attend the event.
Three: You choose the mail piece. PAM provides several packages which include a windowed envelope piece, a self-mailer, and a wedding style piece.
Once your program is ready PAM will mail out the invitations which generally arrive 10-14 days before the event. We will need a lead time of around 30 days to get your pieces printed and in the mail to be received within that 10-14 day window. Our 24-hour RSVP service will take calls on your behalf and we provide internet access to your campaign so that you can see who has called in and the reservations that have been made.
For more information please contact us and ask for our free 7 page guide to seminar marketing.