The most IMPORTANT thing is RESULTS. Look at the level of sophistication of the mail that comes to your doorstep. High quality lists and packaging are what’s demanding your attention.

We’re not saying you must have a “the sky is the limit”  attitude. You must be willing to spend a little more on design and better copy, and your ability to to win more prospects will improve. If you invest in a better mailing list, you maybe able to reach some key prospects you might have otherwise missed. Look at the expenditure in relation to the increased results you can achieve by investing a little more.

Call us today for more information on increased ROI at 888-799-3959. And, visit us at www.thinkPAM.com.

Let us help you with your next mailing campaign. You will see results!

Visit us at www.thinkPAM.com. Or, call us today at 888-799-3959.

Without the support of a direct mail company,you run the risk of losing valuable time and considerable money by trying to do the job yourself. Efficient, accurate and deliverable direct mail requires up-to-the-minute knowledge of mailing costs, mailing list hygiene, proper formats, automation discounts, carrier routes, bar codes and much more.

With all the components there are to consider, why would you or your loan officers attempt to mail yourself? Would you use a landscaper for an appraisal? Of course not! For professional support of your next direct mail campaign, please contact us today at 888-799-3959. 

Visit us at www.thinkPAM.com.

For information on mailing lists vist http://premieradvantagemarketing.com/what-we-do/lists/.

For the latest news about mortgage direct mail visit http://premieradvantagemarketing.com/industries/mortgage/.

Be sure to visit us at www.thinkPAM.com.

To start, let’s define “campaign.” As a noun, it means “an operation or series of operations energetically pursued to accomplish a purpose.” As a verb, it means “to engage in an operation planned to achieve a certain goal.” From this we conclude that a marketing campaign is a pre-planned series of advertising or promotional steps; this includes repeat mailings that are strategically designed and mailed so that there is a maximum benefit for your business.

Repeat mailing are the key to maximizing your marketing dollar. Individual, stand-alone mailings are nowhere near as effective as repeat mailings, and sometimes they are completely ineffective. A single mailpiece is hardly going to get anyone’s attention or get a company known. How many times have you seen one TV commercial aired over and over? The same principle holds true for mailing campaigns. A one-time mailing is just not going to change your business, your profit margin or your lifestyle.

Repeat mailings add credibility to your image and your brand. Sometimes people may hold onto your mailpiece for a long while. But more often, they’ll think, “I may need this someday, but not today,” and toss it out. Repeat mailings to those same people get them to see your image, logo, slogan and message over again, thus making you more credible to them.

Your income is heavily influenced by how much communication you put out about your business. After you have been mailing consistently for some time, you will learn how much you need to mail in order to bring in the desired dollar amount. It will become predictable for you. But, you must mail to get to predictability.

With consistency comes prediction. You will be able to chart out expected results when you mail consistently. If you mail 5,000 mailers today. You might get 150 who hang onto your mailer and of those some will call this week, some will call next week, others will call next month or six months from now, and others may never call.

On the surface, it would appear there is nothing but a dwindling return from this mailing, but this is simply a false impression of what occurs with one single mailing. Remember, there is a whole dynamic going on behind the scenes that is continuing from this one mailing long after you expect things to happen.

Consider this…The first time you see an advertisement you think is a good idea, do you jump up and act on it? Most likely, you’ll say to yourself that you might like to check that out someday. Then, you see it again and remember that you wanted to check that out one day. And then, you see it again, and this time you decide to check it out.

You want continuous and consistent growth. If you mail 5,000 letters this week, 5,000 letters next week, and 5,000 letters the next week and all the while what looked like a dwindling return from one mailing becomes a consistent calling routine.

Yes, it will cost more money to do it this way. But, once you have your targeted mailing list, which you could use over and over and only pay for once, postage will be more than 55 percent of your costs. Divide your targeted mailing list for three maildrops, and mail to the first segment one week, the next segment the next week and the final segment the following week. Then, you rotate these list segments again and again and again.

It wouldn’t take long to see this as a complete waste of time and money on the part of the company who sent it to you. The point is, the most important element of your entire direct mail campaign is the message you convey to your prospects.

You see, postage does not do any selling for you, neither does labeling, inserting, or collating. These are mechanical components necessary to make sure the mailing ultimately reaches its destination intact. They can never assure that the mail gets opened or read, and they cannot sell.

Only words and pictures sell!

Using a professional, direct mail copywriter may increase your production costs a little, but if a professional writer can help increase your response, it is worth the extra investment.

The same is true for graphic design. An investment in a professional graphic designer almost always pays for itself. Instead of accepting the first design you get, ask to see several. Even though you might have to pay for these extra sketches or layouts, the assurance of quality will be well worth the cost.

The point is not to overspend on your creative, copywriting, and design budgets, but to recognize that when you invest in the content of your mailer, the overall effectiveness of your direct mail program increases.

Sure, you can write your own copy, and you can create your own design, but more often than not, a fresh approach – some new, professional, creative thinking from the outside – can give your campaign a real boost.

Actually, blank pages can be useful. They allow designers and copywriters plenty of room for creativity.